If you are generating money in affiliate marketing, you must be tired of reading “worldwide coverage”, “100% fill rate”, “top best eCPMs”… Okey, it is true, sale pitches all sound the same, mainly because, in most cases, it’s basically true; for example, Kimia has the in-house technology and dedicated commercial team to make sure we can monetise even the most difficult segments for all mobile traffic.
In a market constantly in the look for user acquisition, the importance of user retention is often underestimated. A predictive analytics study conducted by Gartner Group, shows that 80% of the average app’s future profits would come from as little as 20% of its existing customers. Yet, in the world of mobile gaming, the majority of the budgets is designated toward new user acquisition, leaving little to no marketing funds leftover for investing in the purpose of user-retention.
So, if you read our previous ip blogpost on mobintouch, you might think, well, mobile tracking platforms also allow you to setup your own filtering rules also based on ips. Yes, true, however their ip databases won’t be as specific as ours, because they don’t work with conversion data like we do.
Most affiliates are looking for that “white whale” that will bring in the revenue with the simplest strategy, for many partners this usually means only buying carrier traffic. The result is that, in general, wifi traffic can then be bought cheaper in the market. So, why not use a strategy that allows you to monetize “mix traffic” and profit from this, lower-cost, Wi-fi segment.
Mobidea (www.mobidea.com) is a Mobile Performance Marketing company for Affiliate Marketers.
We specialize in User Acquisition focused on CPA (Cost per Acquisition) and CPI (Cost per Install) campaigns, converting your mobile traffic like no other. If you don’t have time to be on top of each offer let our Smartlink® auto-optimize your traffic.
RNTS Media, the German parent company of Fyber continues its strategy of mobile ad tech acquisitions. Today RNTS Media announced that it has acquired Inneractive (Isareli-based RTN / Mobile Ad Exchange) for $46 million in cash and $26 million in earn-outs and retention payments.
Inneractive, co-founded in 2007 by Ziv Elul and Offer Yehudai can now enjoy a successful exit. The Israeli startup had raised $11.5 million in funding in that time.