With nearly 3 billion active smart phones on the market, and the number of monthly active mobile users rising, the demand for new apps is at an all-time high. Developers are trying to meet user demand while competing against the other 2 million apps on both the Apple App Store and the Google Play Store. With so many apps on the market, it begs the question of how to get the app in front of an audience that would find it useful or fun enough to not only install the app but will return and interact with the app on a regular basis.
Developing an acquisition strategy can be alarming if developers do not know where to begin. Acquisition is all about knowing how to market an app (ASO, paid and organic installs) to its targeted audience. Developers have embraced App Store Optimization best practices to aid in their efforts of expanding their app’s reach in the stores, drive discoverability and engage with their audience.