Media buying is essential for an affiliate marketer to succeed. There are hundreds of sources of traffic and optimization techniques, but all of this is useless if you don’t market the right CPA offer. The choice of CPA offers to promote is gigantic and in order to maximize your revenues it’s really important to decide which products/services have the biggest potential. In this article we will review 3 sources of data that can give you good insights about which CPA offers to promote.
Internet is based on data, and since its inception it hasn’t stopped growing. Global Internet traffic in 2019 will be equivalent to 66 times the volume of the entire global Internet in 2005 according to Cisco. Data mining is a practice that all affiliate marketers should have in their daily schedule. Tons of relevant information is available in order to find the best CPA offers to promote, you just need to know how to find it and use it.
Google Trends is a free service from Google that provides data about how often words, phrases or topics have been searched during a period of time in different regions and engines, allowing to compare up to five words or topics at one time. It shows trends instead of volumes (to get information about volumes we will use Google keyword planner in the next point). In order to start, just enter a word, phrase or topic, and filter by the following options:
- Geo: you have to select the geographical filter, which can be worldwide, country, state or city.
- Period: you have to select the time frame, from 2004 to nowadays.
- Categories: you can limit the search to a concrete category such as games, finance, etc…
- Engine: you can choose between web search, image search, news search, YouTube search and maybe the most interesting for affiliate marketers, Google shopping.
By performing searches about products/services you want to promote, Google Trends will give you an idea of its popularity and if internet users are interested or not. Once you have a list of potential products/services, you will use the keyword planner from Google to determine the real searches users are performing, and decide which ones you want to promote.
Google keyword Planner
Google keyword planner is a free tool from Google that provides data about how many searches are being performed by Google’s search engine users for a concrete keyword during a certain period of time. It will also show the searches for related keywords, so you can get new ideas. In order to use it you first need to have a Google Adwords account. In order to perform a search, you need to:
- Login to your Google Adwords account, click in tools and select the Keyword Planner.
- Select the option “search for new keywords”
- Enter the keyword
- Segmentation: choose country, language, network and negative keywords
- Period: choose the time frame
You will get an overview of the keyword you introduced and a list of related keywords.
Amazon is one of the biggest online retailers in the world, with over two billion products shipped worldwide in 2014. They share this information in their Best Sellers list, where you can see their top 100 selling products per category, with deeper levels of precision. You can Access this information following this link https://www.amazon.com/Best-Sellers/zgbs.
By using the sources we just reviewed, you can create a list of products/services with a high demand. Now it’s time to look for CPA offers, marketing them, and start making revenues! A big part of brands using affiliate marketing distribute their affiliate programs through affiliate networks.
We recommend you to have a look on Addiliate CPA network. If you don’t know them, they have hundreds of CPA offers in more than 200 countries and they offer high payouts and fast payments. Really easy for you to start and pick some good offers. Currently they have a special offer, and if you sign up now they will double your first 500$. So if you generate $500 they will pay uou $1000.